Friday, June 5, 2020

Steps to be the Best Technology

It’s that time of year where we all reflect and think about goals for the year ahead. 2018 has certainly seen many changes for the industry, and we can safely say 2019 will bring many more. The annual State of the Channel study gave us food for thought on the focus needed for the next year, with optimism all round but a clear need for vendors to evolve. So, to kick off the year in the best way possible, we’ve pulled together a must-do list to ensure vendor success and growth for 2019.
Basics 101

With so much innovation, change and disruption all around, it can be easy to lose track of foundational elements that are essential to your business. Before thinking about new and exciting avenues, check that you’ve covered these fundamental points:
Clearly documented processes and procedures.
Strong technical support with problem-solving capacity.
Strong brand message and position.
Clear and consistent pricing model with margin for the MSP.
Ability to move with the trends and markets.
Good product and/or solution training support.
Understanding of the needs and challenges of end-users.
All of these efforts are extremely important to our members and to the entire country. Exports of products and services by the U.S. tech industry totaled an estimated $322 billion in 2017, according to CompTIA’s 2018 Tech Trade Snapshot. Further, exports account for approximately $1 out of every $4 generated in the nation’s tech industry; and directly support 40 percent of tech manufacturing jobs. The rules of trade – market access, fair and reciprocal treatment and transparency – impact the flow of technology goods and services that meet the needs of businesses and consumers.
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